2007-08 Undergraduate Catalog
Indiana, Pennsylvania 15705
Chairperson: Varinder M. Sharma
Faculty: Batra, Bebko, Bhagat, Garg, Krishnan, Sciulli, Taiani
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Website:
www.iup.edu/marketing
The Bachelor of Science degree with a major in Marketing program is designed to prepare its majors for a wide range of careers in private and public sector marketing, including sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, e-commerce, and international marketing. The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare students for the challenges of the global competition in the twenty-first century.
Bachelor of Science–Marketing (*)
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Liberal Studies: As outlined in Liberal Studies section with the following specifications: Mathematics: MATH 115 Social Science: ECON 121, PSYC 101 Liberal Studies Electives: 9cr, BTED/COSC/IFMG 101, ECON 122, MATH 214, no courses with MKTG prefix |
55 |
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College: Business Administration Core |
33 |
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Required Courses: |
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Accounting Principles I |
3cr |
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Accounting Principles II |
3cr |
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Legal Environment of Business |
3cr |
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Business and Interpersonal Communications |
3cr |
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Fundamentals of Finance |
3cr |
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Information Systems: Theory and Practice |
3cr |
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Principles of Management |
3cr |
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Production and Operations Management |
3cr |
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Business Policy |
3cr |
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Principles of Marketing |
3cr |
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Business Statistics |
3cr |
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Major: Marketing |
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Required Courses: |
12 |
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Consumer Behavior |
3cr |
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Marketing Management |
3cr |
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Marketing Research |
3cr |
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Seminar in Marketing |
3cr |
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Controlled Electives: |
15 |
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Five courses from the following: MGMT/MKTG 350, MKTG 430, 431, 432, 433, 434, 435, 436, 437, 438, 439, 440, 441, 481 (3cr max), 482 (3cr max), 493 (3cr max), a maximum of two (6cr) senior-level non-MKTG prefix courses from complementary areas (such as ACCT, COMM, ECON, GEOG, JRNL, IFMG, MATH, MGMT, PSYC, etc.) to meet individual student program and career preparation needs (with advisor permission) |
15cr |
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Free Electives: (Maximum of 5cr in nonbusiness courses) |
5 |
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Total Degree Requirements: |
120 |
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(*) If the student graduates with no more than a maximum of 120cr, no more than 50 percent, or 60cr, can be business-related courses. BTED/COSC/IFMG 101, QBUS 215, and all ECON courses are considered nonbusiness. |
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Minor–Marketing
(1) |
15 |
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Required Courses: |
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Principles of Marketing |
3cr |
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Consumer Behavior |
3cr |
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Marketing Management |
3cr |
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Two additional MKTG courses |
6cr |
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(1) Minor course requirements must be completed with a minimum cumulative GPA of 2.0. |
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Table of Contents |
Catalog Index
| Course Index