Indiana University of Pennsylvania

1998-1999 Undergraduate Catalog
Indiana, Pennsylvania 15705

The Eberly College of Business

Bachelor of Science-Marketing


Liberal Studies:As outlined in Liberal Studies section        54-56

with the following specifications:

Mathematics: MA121

Social Science: EC121, PC101

Liberal Studies elective: MA214, EC122, BE101/CO101/IM101, 

no courses with MK prefix



College:  Business Administration Core                        33

Required courses:

AD321	Business and Interpersonal Communications    3sh

AG201	Principles of Accounting I                   3sh

AG202	Principles of Accounting II                  3sh

BL235	Introduction to Business Law                 3sh

FI310	Finance I                                    3sh

IM300	Information Systems:  Theory and Practice    3sh

MG310	Principles of Management                     3sh

MG330	Production and Operations Management         3sh

MG495	Business Policy                              3sh

MK320	Principles of Marketing                      3sh

QB215	Business Statistics                          3sh



Major:  Marketing                                             27

Required courses:

AG300	Managerial Accounting                        3sh

MK321	Consumer Behavior                            3sh

MK420	Marketing Management                         3sh

MK421	Marketing Research                           3sh

MK422	Seminar in Marketing                         3sh

EC---	Advanced Economics Elective:  300/400-level  3sh



Controlled electives:

Three courses from list:  EC331, EC345,

MG/MK350, MK430, MK431, MK432, MK433, MK434,

MK436, MK437, MK493(3sh max)                         9sh



Other Requirements:                                          0



Free Electives:                                              8-10


Total Degree Requirements: 124

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This information is maintained by the Office of the Registrar, with approval from the University Senate. Last Modified at 6:21 PM on 7/20/98.