
1998-1999 Undergraduate Catalog
Indiana, Pennsylvania 15705
CM 200 Images
3c-0l-3sh
Prerequisite: CM101
The course examines the basic visual and aural elements, the strategies and options of techniques, the psychological and physiological implications of creative composition, and the range of media and formats.
CM 201 Internet and Multimedia
3c-0l-3sh
Prerequisite: BE101/CM101/CO101/IM101 or prior exposure to word processing and electronic mail
The major focus will be on the evaluation of information and multimedia resources available on electronic networks when doing research in an area of one's choice. This information literacy course is designed for students to gain a more in-depth understanding of the information resources available electronically and of how to utilize them more effectively in communicating. Students will learn how to access and utilize these resources for two-way communications and support for decision making while incorporating selected elements in multimedia presentations of their own design. (BE201/CM201/CO201/IM201/LB201 may be used interchangeably for D or F repeats and may not be counted for duplicate credit.)
CM 230 Issues in International Communication
3c-0l-3sh
Survey of international communications with particular emphasis on communications flow, four-press theories, ownership, structure and access to media, government/media relationships, and the impact of communications on developed and developing countries.
CM 271 Beginning Photography
3c-0l-3sh
Prerequisite: CM101 or permission
Working with black-and-white materials, the student learns to operate a camera, develop film, make contact prints and enlargements, and mount prints for display. Ancillary topics are introduced such as filtration, print spotting, flash, and the use of accessory lenses. Student is required to have a 35mm camera, preferably a single-lens reflex, with fully manual focusing and exposure capability.
CM 281 Special Topics
var-1-3sh
Prerequisite: As appropriate to course content
Special topics are offered on an experimental or temporary basis to explore topics that are not included in the established curriculum. A given topic may be offered under any special topic identity no more than three times. Special topics numbered 281 are offered primarily for lower-level undergraduate students.
CM 301 Technology for Learning and Instruction
3c-0l-3sh
Prerequisite: EP202 or permission
Preservice teachers gain competencies in selection, evaluation, and utilization of various instructional technologies. Application of new technologies to teaching and learning will be emphasized, along with performance-based activities in instructional design. A major portion of the course is devoted to the integration of computer-based instructional activities in the school curriculum. Does not count towards credits needed for Communications Media major.
CM 303 Scriptwriting
3c-0l-3sh
Prerequisite: CM101
Required of Communications Media majors
Introduction to the design of media materials and script writing. Style and techniques of writing will be analyzed. Classroom emphasis is on writing, critiques, and revision of designs and scripts. Scripts for audio, still projection, and motion picture and television productions will be written.
CM 330 Communications Media in Training and Education
3c-0l-3sh
Prerequisites: CM101, 303
The course reviews the historical growth and philosophies of the design and development of training and education products and processes. The student examines the principal roles and functions of human and material resource professionals for training (performance improvement), education (competency improvement), and development (personal and organizational growth).
CM 335 Consulting Practices in Communications
3c-0l-3sh
Prerequisite: CM101
The course presents the theoretical views and clinical applications of consulting skills and practices associated with and needed by communication professionals. Presented will be the functions and role of the consultant, the client’s perspective on consulting, hiring a consultant, ethics in consulting, personal assessment tests, and related literature and models.
CM 375 Mass Media and Behavior
3c-0l-3sh
Prerequisites: PC101 and junior or senior status
Theory and research on the influence of the mass media on human behavior and attitudes. Topics include the effects of news and political advertising on public opinion; the effects of racist and sexist portrayals; and the effects of violence and pornography on aggressive behavior. (Also offered as PC375; may be taken only once)
CM 380 The History of African Americans in Film
3c-0l-3sh
Traces the historical development of the roles of African Americans in film and television. Students examine the early stereotypic portrayals of this group, the origins of these stereotypes, and the ongoing changes, positive and negative, that have occurred regarding the media representation through research, film, and archetypal analysis, observation, and discussion. The new generation of African American filmmakers and their creative efforts to promote more realistic portrayals are analyzed.
CM 390 Practicum in Communications
var-1-3sh
Prerequisites: CM101, written permission
An opportunity with credit for students to make contributions to department and campus media-related facilities and offices including WIUP-TV, WIUP-FM, Penn, Oak, Public Relations, Media Resources. Repeatable for a maximum of six credits.
CM 395 Career Planning in Communications Media
1c-0l-1sh
Prerequisite: Minimum 20 CM credits
The course serves as a primary skill-building and strategy-seeking experience for the internship program and later career entry and growth. Extensive writing, research, and individual counseling are involved. Travel may be necessary.
CM 403 Writing for Broadcasting
3c-0l-3sh
Prerequisites: CM101, permission
The course acquaints students with the various techniques used in writing scripts for radio and television and makes them aware of the visual impact of television and the audio impact of radio. Students are made aware of the limitations of television and radio as well as their unique features.
CM 404 Foundations of Broadcasting
3c-0l-3sh
Prerequisites: CM101, permission
Examination of the historical, legal, and economic aspects of broadcasting. Impact of broadcasting on society will be explained as well as the impact of the new technology on our existing broadcasting systems.
CM 405 Radio Production
3c-0l-3sh
Prerequisites: CM101, 200, 403, 404, permission
An introduction to production techniques as they pertain to radio. The student will be exposed to programming, scripting, producing programs, intros, outros, commercials, public service announcements, station identifications, and promotional announcements. The course will also deal with the interaction of a radio station with national networks and with the real-life concerns of deadlines.
CM 430 Analysis of Communication Products and Processes
3c-0l-3sh
Prerequisites: CM330, permission
The course will provide both a framework for action and tools to measure the effectiveness of training and education in human and material resource development programs. The course contains practical theory and problem-focused discussion with students regarding application. Topics include instrument choice or construction, data collection and analysis, interpretation, and alternative presentation strategies of the findings.
CM 435 Organizational Development in Communications Media
3c-0l-3sh
Prerequisites: CM330, permission
The course presents the basic methods and approaches for organization, management, and development of human and material resource departments. The topics include the primary activities and roles of an HMRD director, problem-solving functions in reporting to management, characteristics associated with career systems, and special topics.
CM 440 Communications Graphics
3c-0l-3sh
Prerequisites: CM101, permission
Provides basic experiences in planning and producing a commonly used television studio, industrial display, and classroom graphics which are applicable in educational, industrial, and medical training programs. Experiences include technical layout and lettering; color; mounting and laminating; copying and reproduction techniques utilizing photography and xerography; photo silk screening and photo sketching.
CM 441 Advanced Communication Graphics
3c-0l-3sh
Prerequisites: CM440, permission
Provides in-depth experience in planning and preparing graphic materials commonly used in the communications profession; graphic materials include design, photosketching, lettering, slide titling and duplication, preparation of camera-ready art, lithographic film and master layout sheets, professional slide flat production and photocopy, large-format transparency production, color key, and color systems.
CM 445 Applications and Techniques of Motion Pictures
3c-0l-3sh
Prerequisites: CM444, permission
A survey of the role that motion picture film production plays in society. Major emphasis will be placed on the variety of applications with special consideration given to motion pictures as a tool to support research.
CM 449 Basic Audio Recording Techniques
3c-0l-3sh
Prerequisites: CM101, 403, permission
Theory and practice of recording sound, developing an understanding of the language of sound recording as well as the ability to make sound recordings. Exposure to recording for various media including radio, music, motion pictures, television, multi-image, and slide and tape production. Material also appropriate for teachers who wish to make use of tape recorder in the classroom. Students will gain hands-on experience through labs and projects to be completed outside of class. Students will be expected to provide an audio tape recorder.
CM 450 Advanced Audio Recording Techniques
3c-0l-3sh
Prerequisites: CM449, permission
Sound recording utilizing advanced techniques and concentrating on specific applications. Student participates in an intensive lab experience utilizing the most advanced equipment available. Emphasis on application, editing, signal processing, and multi-track recording. Student is expected to produce a sound recording for a specific use of professional quality.
CM 451 Television Production
3c-0l-3sh
Prerequisites: CM101, permission
Develops basic skills in television production and direction. Consideration of operating problems of a television studio, as well as functions, limitations, and capabilities of television equipment and facilities.
CM 452 Electronic Field Production
3c-0l-3sh
Prerequisites: CM451, permission
Provides in-depth field experience with portable video equipment and lighting. Students edit programs to broadcast quality.
CM 453 Broadcast News Process
3c-0l-3sh
Prerequisites: CM405, 451, permission
Reporting and presenting radio and TV news programs. Analysis of news and public affairs broadcasting.
CM 454 Broadcast Regulation
3c-0l-3sh
Prerequisites: CM404, permission
This course delves into the areas of law affecting broadcasters. Topics covered are laws pertaining to cable television, station licensing and renewal, political broadcasting, libel, copyright, the right of reply, and privacy. The historical development of the FCC and its jurisdictions will also be examined. Case studies will be discussed along with the relevancy of some laws as they pertain to today’s society.
CM 455 Television Performance
3c-0l-3sh
Prerequisites: CM451, permission
Provides theory and practice for performing on television. Detailed analysis of a performer’s role in a variety of settings.
CM 456 Broadcast Management
3c-0l-3sh
Prerequisites: CM404, permission
Detailed examination of the management decision-making process in radio and television; particular reference to program policies, personnel administration, and community relations.
CM 460 Alternative Systems of Communication
3c-0l-3sh
Prerequisites: CM404, permission
The implications and capabilities of cable systems, the private and industrial utilization of nonbroadcast services, the emergence of satellite CATV networking, and the application of two-way cable response systems.
CM 472 Photography II: The Print
3c-0l-3sh
Prerequisites: CM271, permission
Students will develop camera and print-making skills to the degree that they can produce salon-quality photographic prints. Students will understand the photographic processes utilized in producing a high-quality negative and print to the extent that they can manipulate those processes to communicate an intended message with their photographs. Emphasis on camera and print control as well as composition and negative and print manipulation.
CM 473 Creative Darkroom Techniques
3c-0l-3sh
Prerequisites: CM472, permission
Students pursue photographic competencies to a high level of proficiency. Specific topics may vary as photographic technology changes, but typical assignments include high-contrast photography through the use of graphic arts materials, multiple exposures in the camera and in projection printing, making and using paper negatives, and hand coloring of photos.
CM 476 Commercial Photography
3c-0l-3sh
Prerequisites: CM271, 471, major status, permission
An introduction to professional studio and location work, including making pictures for advertising, catalogs, publicity, and other commercial purposes. Deals with lighting, backgrounds, and camera use for photographing protraits, products, and architecture. In addition to use of the student’s own 35mm camera equipment, the course provides experience with the 4x5-inch view camera. Ability to solve basic algebra problems is required.
CM 477 Slide/Sound Production
3c-0l-3sh
Prerequisites: CM271, 303, 440, 449, permission
This course is designed to provide advanced students with the theoretical and practical experiences necessary to be able to plan, design, produce, and present effective slide/tape presentations for use in education, industry, and the allied health professions.
CM 478 Multi-image Production
3c-0l-3sh
Prerequisites: CM271, 303, 440, 449, permission
An advanced production course employing instructional development techniques to emphasize the unique features of multiple image messages primarily through 2x2-inch slides. Scripting, storyboarding, computer programming, and audiovisual production techniques are used in the course project.
CM479 Electronic Imaging
3c-0l-3sh
Prerequisite: CM271 or permission
An introduction to the use of electronic still photography (ESP) for the capture, recording, and transfer of still images and the use of computers for the storage, manipulation, and output of color and black and white photography. Extensive training in the use of software packages for image enhancement, restoration, and manipulation will be provided. Students will learn the applications of this technology to the print media and will examine the ethical and legal issues of image manipulation.
CM 480 Independent Study
3c-0l-3sh
Prerequisites: Communications Media Major only, permission
Students may, with the sponsorship of a department faculty member and consensus of the department, elect an advanced course of study which reflects the academic goals of the department. Exemplary project is intended to extend or combine field knowledge not readily available through other course offerings. Students may take one or more semester hours (40 hours or more of commitment=1sh), and multiple projects are possible; a maximum 3sh are permitted towards a degree program.
CM 481 Special Topics
var-1-3sh
Prerequisite: As appropriate to course content
Special topics courses are offered on an experimental or temporary basis to explore topics that are not included in the established curriculum. A given topic may be offered under any special topic identity no more than three times. Special topics numbered 481 are primarily for upper-level undergraduate students.
CM 493 Internship
var-6-12sh
Prerequisites: Communications Media majors only, junior or senior status, permission
Supervised professional work experience in communications media. Sites reflect the academic goals of the department and are approved and administered by a department coordinator. Location, duties, length of internship, and hours are individually tailored to student career goals. Sites represent wide application of process and technology of communications in business, education, allied health, or other agencies. Students may take 3 or more sh per semester (40 hours or more of commitment=1 sh), and multiple experiences are possible; a maximum 3sh of internship and/or field experiences are permitted towards a degree program.