1997-1998 Undergraduate Catalog
Indiana, Pennsylvania 15705
The Eberly College of Business
The Bachelor of Science in Marketing program is designed to prepare its majors for a wide range of careers in private and public sector marketing including sales, management, retailing, brand management, customer affairs, marketing research, public relations, and international marketing. The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare the students for the challenges of the global competition in the twenty-first century.
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