2004-05 Undergraduate Catalog
Indiana, Pennsylvania 15705
 

Department of Marketing

 

Chairperson:

Vincent P. Taiani

Faculty:

Batra, Bebko, Garg, Krishnan, LaRosa, Sciulli, Sharma

 

Website: www.iup.edu/marketing

 

Bachelor of Science–Marketing
Minor–Marketing

 

The Bachelor of Science in Marketing program is designed to prepare its majors for a wide range of careers in private and public sector marketing, including sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, e-commerce, and international marketing. The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare students for the challenges of the global competition in the twenty-first century.
 

Bachelor of Science–Marketing (*)

 

Liberal Studies: As outlined in Liberal Studies section with the following specifications:

Mathematics: MATH 115

Social Science: ECON 121, PSYC 101

Liberal Studies Electives: 9cr, BTED/COSC/IFMG 101, ECON 122, MATH 214,

no courses with MKTG prefix

 55
 
College: Business Administration Core 33
Required Courses:

ACCT 201

Accounting Principles I

 3cr  

ACCT 202

Accounting Principles II

3cr

  
BLAW 235 Legal Environment of Business 3cr  
BTST 321 Business and Interpersonal Communications 3cr  
FIN 310 Fundamentals of Finance 3cr  
IFMG 300 Information Systems: Theory and Practice 3cr  
MGMT 310 Principles of Management 3cr  
MGMT 330 Production and Operations Management 3cr  
MGMT495 Business Policy 3cr  
MKTG 320 Principles of Marketing 3cr  
QBUS 215 Business Statistics 3cr  
  

Major: Marketing

27
Required Courses:

MKTG 321

Consumer Behavior

 3cr  

MKTG 420

Marketing Management

3cr

  
MKTG 421 Marketing Research 3cr  

MKTG 422

Seminar in Marketing

3cr

  

Controlled Electives: 
Five courses from the following: MGMT/MKTG 350, MKTG 430, 431, 432, 433, 434, 435, 436, 437, 438, 439, 440, 441, 481 (3cr max), 482 (3cr max), MKTG 493 (3cr max), a maximum of two (6cr) senior-level non-MKTG prefix courses from complementary areas (such as ACCT, COMM, ECON, GEOG, JRNL, IFMG, MATH, MGMT, PSYC, etc.) to meet individual student program and career preparation needs (with advisor permission)

15cr

 
  
Free Electives: (Maximum of 5cr in nonbusiness courses) 5
  
Total Degree Requirements:  120
   

(*)   If the student graduates with no more than a maximum of 120cr, no more than 50 percent, or 60cr, can be business-related courses. BTED/COSC/IFMG 101, QBUS 215, and all ECON courses are considered nonbusiness.

   

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Minor–Marketing
(for Business Majors in the Eberly College of Business and Information Technology only)		 15
   
Required Courses:
MKTG 320 Principles of Marketing 3cr  
MKTG 321 Consumer Behavior 3cr  
MKTG 420 Marketing Management 3cr  
Two additional MKTG courses 6cr  

 

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