2003-04 Undergraduate Catalog
Indiana, Pennsylvania 15705
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Chairperson: |
Vincent P. Taiani |
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Faculty: |
Batra, Bebko, Garg, Krishnan, LaRosa, Sciulli, Sharma, Weiers |
Website:
www.iup.edu/marketing
| Bachelor of Science–Marketing |
| Minor–Marketing |
The Bachelor of Science in Marketing program is designed to prepare its majors for a wide range of careers in private and public sector marketing, including sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, e-commerce, and international marketing. The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare students for the challenges of the global competition in the twenty-first century.
Bachelor of Science–Marketing (*)
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Liberal Studies: As outlined in Liberal Studies section with the following specifications: Mathematics: MATH 115 Social Science: ECON 121, PSYC 101 Liberal Studies Electives: 9cr, BTED/COSC/IFMG 101, ECON 122, MATH 214, no courses with MKTG prefix |
55 | ||
| College: Business Administration Core | 33 | ||
| Required Courses: | |||
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Accounting Principles I |
3cr | ||
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Accounting Principles II |
3cr |
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| BLAW 235 | Legal Environment of Business | 3cr | |
| BTST 321 | Business and Interpersonal Communications | 3cr | |
| FIN 310 | Fundamentals of Finance | 3cr | |
| IFMG 300 | Information Systems: Theory and Practice | 3cr | |
| MGMT 310 | Principles of Management | 3cr | |
| MGMT 330 | Production and Operations Management | 3cr | |
| MGMT495 | Business Policy | 3cr | |
| MKTG 320 | Principles of Marketing | 3cr | |
| QBUS 215 | Business Statistics | 3cr | |
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Major: Marketing |
27 | ||
| Required Courses: | |||
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Consumer Behavior |
3cr | ||
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Marketing Management |
3cr |
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| MKTG 421 | Marketing Research | 3cr | |
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Seminar in Marketing |
3cr |
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| Controlled Electives: | |||
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Five courses from the following: MGMT/MKTG 350, MKTG 430, 431, 432, 433, 434, 435, 436, 437, 438, 439, 440, MKTG 441, 481 (3cr max), 482 (3cr max), MKTG 493 (3cr max), a maximum of two (6cr) senior-level non-MKTG prefix courses from complementary areas (such as ACCT, COMM, ECON, GEOG, JRNL, IFMG, MATH, MGMT, PSYC, etc.) to meet individual student program and career preparation needs (with advisor permission) |
15cr |
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| Free Electives: (Maximum of 5cr in nonbusiness courses) | 5 | ||
| Total Degree Requirements: | 120 | ||
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(*) If the student graduates with no more than a maximum of 120cr, no more than 50 percent, or 60cr, can be business-related courses. BTED/COSC/IFMG 101, QBUS 215, and all ECON courses are considered nonbusiness. |
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| Minor–Marketing (for Business Majors in the Eberly College of Business and Information Technology only) |
15 |
| Required Courses: | |||
| MKTG 320 | Principles of Marketing | 3cr | |
| MKTG 321 | Consumer Behavior | 3cr | |
| MKTG 420 | Marketing Management | 3cr | |
| Two additional MKTG courses | 6cr | ||
Table of Contents |
Catalog Index
| Course Index