2002-2003 Undergraduate Catalog
Indiana, Pennsylvania 15705
Vincent P. Taiani, Chairperson; Batra, Bebko, Garg, Krishnan, Sciulli, Sharma, Weiers
Website:
www.iup.edu/marketing
The Bachelor of Science in Marketing program is designed to prepare its majors for a wide range of careers in private and public sector marketing including sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, E-commerce, and international marketing. The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare the students for the challenges of the global competition in the twenty-first century.
Bachelor of Science—Marketing (*)
|
Liberal Studies: As outlined in Liberal Studies section |
54-56 |
with the following specifications:
Mathematics: MATH 115
Social Science: ECON 121, PSYC 101
Liberal Studies Electives: BTED/COSC/IFMG 101, ECON 122, MATH 214,
no courses with MKTG prefix
|
College: Business Administration Core |
33 |
Required Courses:
|
Accounting Principles I |
3sh |
|
|
Accounting Principles II |
3sh |
|
|
Legal Environment of Business |
3sh |
|
|
Business and Interpersonal Comm |
3sh |
|
|
Fundamentals of Finance |
3sh |
|
|
Info Systems: Theory and Practice |
3sh |
|
|
Principles of Management |
3sh |
|
|
Production and Operations Mgmt |
3sh |
|
|
Business Policy |
3sh |
|
|
Principles of Marketing |
3sh |
|
|
Business Statistics |
3sh |
|
Major: Marketing |
27 |
Required Courses:
|
Consumer Behavior |
3sh |
|
|
Marketing Management |
3sh |
|
|
Marketing Research |
3sh |
|
|
Seminar in Marketing |
3sh |
Controlled Electives:
|
Five courses from the following: |
15sh |
MGMT/MKTG 350,
MKTG 430,
431,
432,
433,
434,
435,
436,
437,
438,
439,
440,
MKTG 441,
481 (3sh max),
482 (3sh max),
MKTG 493 (3sh max), a maximum
of
two (6sh)
senior-level
non-MKTG prefix
courses from complementary areas (such
as
ACCT,
COMM,
ECON, GEOG,
JRNL, IFMG,
MATH, MGMT,
PSYC, etc.) to meet
individual
student program and
career
preparation needs (with advisor permission)
|
Other Requirements: |
0 |
|
Free Electives: (Maximum of 5sh in Business courses) |
8-10 |
|
|
|
|
Total Degree Requirements: |
124 |
|
(*) Distribution Requirement: All Eberly College of Business and Information Technology majors (except those majoring in Business Education) must take a minimum of 50 percent of their degree requirements (i.e., at least 63 sh) in nonbusiness coursework. |
|
Minor—Marketing |
15
|
(for Business Majors in the Eberly College of Business and Information Technology only)
Required
Courses:
|
Principles of Marketing |
3sh |
|
|
Consumer Behavior |
3sh |
|
|
Marketing Management |
3sh |
|
| Two additional MKTG courses | 6sh | |
Table of Contents | Index of Courses