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Enrollment Management and Integrated Marketing

Enrollment Management,
Integrated Marketing Home

RFP that led to hiring Stamats Communications
(PDF opens in Adobe Acrobat)

Full Enrollment Management and Integrated Marketing Report

Plans of Action


Strategic Planning Effort

Web Redesign Effort

 


 
While the university is reformulating its Strategic Plan, we must also formulate our plans for positioning the university through integrated marketing and enrollment management. To create those plans, we had to understand our current situation first and so engaged the services of Stamats Communications, one of the nation's leaders in such ventures.

Stamats, through extensive research, has mapped out a course of action for enrollment management and integrated marketing activities.

While enrollment management and integrated marketing are separate activities, they certainly are related and can have a profound impact on each other. What they have most in common is that they are the responsibility of the entire university community, although some have more responsibility than others.

You will find below a list of those who are serving as a team to guide the processes and a form to use to submit comments and questions. You will find at left links to documentation.

Keeping You Informed
Members of the university community have already learned of this effort or are being informed through meetings that will soon take place. The following details activity, past and future.

IUP Reporter  - August, 2006 and February, 2007
Council of Trustees discussion - December, 2007
Deans' Council discussion - January, 2007
Administrative Advisory Council discussion - February, 2007
Strategic Planning discussions - February - April, 2007
Assistant/Associate Deans discussion - March, 2007
Council of Chairs discussion - March, 2007
Graduate Coordinators discussion - February, 2007
Discussions by various university groups, upon request - February - April, 2007

Enrollment Management and Integrated Marketing Core Team

While enrollment management and integrated marketing are everyone's concern, the following people meet to discuss issues and guide processes.

Rhonda Luckey, Student Affairs
Robert Davies, Institutional Advancement
Walt Ulbricht, Institutional Advancement
Regan Houser, Institutional Advancement
Lance Marshall, Undergraduate Admissions
Donna Griffith, Graduate Admissions
Barbe Moore, Institutional Research
Robert Camp, Business
Carleen Zoni, Health and Human Services
Nicholas Karatjas, Economics
Eric Lauber, Communications Media

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Correspondence regarding this site should be sent to its maintainer, Regan Houser, <rphouser@iup.edu> . Please see IUP's statement regarding pages that do not officially represent the university.