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Enrollment Management,
Integrated Marketing Home
RFP that led to hiring Stamats Communications
(PDF opens in
Adobe Acrobat)
Full Enrollment
Management and Integrated Marketing Report
Plans of Action
Strategic Planning Effort
Web Redesign Effort
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While the university is
reformulating its Strategic Plan, we must also formulate our plans for
positioning the university through integrated marketing and enrollment
management. To create those plans, we had to understand our current
situation first and so engaged the services of Stamats Communications,
one of the nation's leaders in such ventures.
Stamats, through extensive research,
has mapped out a course of action for enrollment management and
integrated marketing activities.
While enrollment management and integrated marketing are separate
activities, they certainly are related and can have a profound impact on
each other. What they have most in common is that they are the
responsibility of the entire university community, although some have
more responsibility than others.
You will find below a list of those who
are serving as a team to guide the processes and
a form to use to submit comments and questions.
You will find at left links to documentation.
Keeping You
Informed
Members of the university community have already learned of this effort
or are being informed through meetings that will soon take place. The
following details activity, past and future.
Council of Trustees discussion -
December, 2007
Deans' Council discussion - January,
2007
Administrative Advisory Council
discussion - February, 2007
Strategic Planning discussions -
February - April, 2007
Assistant/Associate Deans discussion - March, 2007
Council of Chairs discussion - March, 2007
Graduate Coordinators discussion - February, 2007
Discussions by various university
groups, upon request - February - April, 2007
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Enrollment Management and Integrated Marketing Core Team
While enrollment
management and integrated marketing are everyone's concern, the following
people meet to discuss issues and guide processes.
Rhonda Luckey, Student
Affairs
Robert Davies, Institutional Advancement
Walt Ulbricht, Institutional Advancement
Regan Houser, Institutional Advancement
Lance Marshall, Undergraduate Admissions
Donna Griffith, Graduate Admissions
Barbe Moore, Institutional Research
Robert Camp, Business
Carleen Zoni, Health and Human Services
Nicholas Karatjas, Economics
Eric Lauber, Communications Media
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