Note:  All courses listed here may not be available every semester.  See schedule of courses for courses available in the upcoming semester.

For the courses listed below, non-IUP students must submit a transcript with application.

MKTG 320  Principles of Marketing
Dr. Lisa Sciulli sciulli@iup.edu; Phone 724-357-5774
Dr. Rajendar Garg garg@iup.edu; Phone 724-357-4547 
Prerequisite:  ECON 122 Principles of Economics II 
A study of those activities necessary to the design, pricing, promotion, and distribution of goods and services for use by organizations and ultimate consumers. 

MKTG 321 Consumer Behavior
Dr. Varinder Sharma sharma@iup.edu; Phone 724-357-2113
Dr. Krish Krishnan krishnan@iup.edu; Phone 724-357-2522
Prerequisite:  MKTG 320 and PSYC 101   
A survey of noteworthy contributions of behavioral science and research on consumer purchasing and decision-making process, with particular attention to formal and informal influence patterns.

MKTG 350  International Business
Dr. Madan Batra batra@iup.edu; Phone 724-357-5776
Prerequisite:  MGMT 310: Principles of Management 
A study of the international dimensions of business and the critical environmental and organizational factors that affect managerial approaches in the international arena.  Focuses upon the management problems stemming from the movement of goods, human resources, technology, finance, or ownership across international boundaries. 

MKTG 351  Self Marketing (one credit)
Dr. Madan Batra batra@iup.edu; Phone 724-357-5776
Prerequisite:  Junior Standing - as per credits earned 
Focuses on the development of both long-term and short-term self-marketing plans and self-marketing packages.  Theories of managerial marketing, professional selling, market research, and advertising applied to self-marketing in order to prepare students to seek internship experience. 

MKTG 420 Marketing Management
Dr. Lisa Sciulli sciulli@iup.edu; Phone 724-357-5774
Prerequisites:  MKTG 320 and MKTG 321
An analysis of marketing and operational problems and policies involved in planning, organizing, coordinating, and controlling a total marketing program.

MKTG 421 Marketing Research
Dr. Krish Krishnan  krishnan@iup.edu   Phone 724-357-2522
Dr. Charlene Bebko  bebko@iup.edu  Phone 724-357-5772
Prerequisites:  MKTG 320 and MATH 214 Probability & Statistics for Business Majors
Nature, methods, analysis, and application of present-day marketing reserach techniques utilized in the solution of practical marketing problems.

MKTG 430  International Marketing
Dr. Madan Batra batra@iup.edu; Phone 724-357-5776
Prerequisite:  MKTG 320 Principles of Marketing 
International marketing and markets are analyzed.  Special consideration is given to the significance of government regulations, organization structures of export and import enterprises, and credit policies. 

MKTG 439 Internet Marketing
Dr. Krish Krishnan  krishnan@iup.edu   Phone 724-357-2522
Dr. Rajendar Garg garg@iup.edu; Phone 724-357-4547 
Prerequisite:  MKTG 320 Principles of Marketing
Presents a strategic framework for developing marketing strategies on the Internet.  Extends the marketing mix framework to e-commerce using current theories and applications in on-line product, on-line pricing, web-based marketing communication, and distribution strategies.  Other topics include marketing research on the Internet, electronic retailing, Internet-based customer relationship management, and legal-ethical dimensions of e-marketing.  Students use Internet-based on-line marketing cases.

MKTG 442  Social Cause Marketing for Non-Profits
Dr. Charlene Bebko bebko@iup.edu; Phone 724-357-5772
Prerequisite:  As appropriate to course content 
This course is developed to prepare managers of non-profit organizations as well as those non-profits whose mission is to specifically plan and implement strategies for social change in society.  The course topics and activities will focus on strategic and tactical marketing approaches, planning and organizing for effective control of market performance of non-profit organizations and programs.  The coursework is designed to develop knowledge, skills, and perspectives to support the application of traditional marketing concepts to non-profit organizations and social cause efforts.  Specifically, Social Cause marketing is the use of commercial marketing concepts and tools in programs designed to influence individuals; behavior to improve their well being and that of society.
 

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