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(Advertising and Publications)
Communications is part of the
Institutional Advancement Division
Recruitment Pubs Project
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Recruitment Publications
Project
The following is a working document to track
each of the agreed-upon publications that will be funded through the central
marketing account, established in Fall, 2005, to accommodate the recruitment
needs of each college.
For publications for which a specific quantity has not yet been determined,
the Communications Group will assume that 2,000 copies will be needed for a
two-year shelf life.
See information on
determining quantities...
During the first week of January, the Communications Group plans to write
specifications and begin the bid process to obtain appropriate printing
services for these pieces.
Questions may be addressed to Karen Gresh,
Regan Houser, or
Bruce Dries.
Eberly College
of Business and Information Technology
* Viewbook - 16 pages plus cover, application included. Folds to 8.5" x 11"
Quantity: 5,000
College of Education and Educational Technology
* Booklet (includes application?) that covers education programs and the
components of the college’s conceptual framework.
Quantity: 5,000
* Standard-size brochure for Communications Media, used for pre- and
post-inquiry
Quantity: 5,000* CCAC Poster (copy
generated by COE-ET): 500
College of Humanities and Social Sciences
* Standard-size departmental brochures for programs/departments that have
not produced pieces in the last five quarters
Religious Studies
Sociology
Political Science
Geography and Regional Planning
Anthropology
French/German
Economics
Latin-American Studies
Pan-African Studies
Women's Studies
Quantities: 2,000 each
* Bookmarks (fact sheets) - 4.25" x 11" on coverstock
Humanities
Social Sciences
Quantities: 4,000 each
College of Natural Science and Mathematics
* A pre-inquiry recruitment booklet with response mechanism. Self mails.
Concentrates on careers: What can I be with this degree?
Quantity: 3,000
College of Health and Human Services
* A standard-size general brochure that describes the college
Quantity?
* Standard-size departmental brochures for programs/departments that have
not produced pieces in the last five quarters
Criminology
Food and Nutrition
Health and Physical Education
Hospitality Management
Human Development and Environmental Studies
Industrial and Labor Relations
Quantities?
College of Fine Arts
* Poster primarily for h.s. counselors that also will be viewed, of course,
by prospective students.
Quantity: 1,000.
*Viewbook that covers music, art, theater, and special programs
Quantity: ?
*Brochures, content for which mirrors what appears in the viewbook:
Art
Music
Theater
Special Programs
Quantities: ? each.
Punxsutawney
*A "soften the blow" standard-size brochure with a mailing panel
Quantity: 2,000
*A "slim Jim" booklet that details the residential experience of
Punxsutawney, with testimonials
Quantity: 2,000
*A "wacky" invitation - 6" x 9", folds once to finished size of 4.5" x 6"
Quantity: 1,000
Northpointe
*A tri-fold brochure (8.5x11 finished) with general information, with an
inside pocket in the center panel
Quantity?
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Determining Quantities
The following information was provided to one of the deans who inquired
about the best way to determine quantity. We're placing it here for
everyone's benefit.
In printing, economies of scale rules. Once a job is put on the press,
there's no advantage to shutting down the press after a short run: the
per-piece price drops significant upon (usually) every thousand printed.
Factors such as bindery and diecutting will play into the expense. Our hope
is to restrain costs by 1) using the same printer for the entire package, 2)
using the same paper when possible, therefore purchasing that paper in bulk,
3) avoiding bindery when possible (it won't always be possible), and 4)
ganging similar jobs together when we can, so that they're printed in the
same run (trying to use standard sizes to make that possible).
Collectively speaking, this is a nightmarish situation. To complete all
these publications, we have to obtain the services of one printer. We can't
do
that until we have specifications. And we can't write specs until we have
quantities.
Your instinct to develop copy first is exactly the correct step in a normal
situation. This situation isn't normal. We are going to have to guess on
some of our specs, because the copy won't be developed by the time we need
to obtain a printer's services. So, in some cases, Tim Hayes might have to
write
and Ron Mabon or Emily Wells might have to design to suit the specs.
To be sure, this will be a challenge, but if you can determine how you will
distribute these publications, you can come up with a quantity. Consult with
Admissions to determine how many inquiries for your programs they receive in
a year. Take that figure and double it. Then add in what you think you might
hand out in situations such as Academic Expo, to walk-in traffic, etc. Add
all those figures together, then double the number. We'll round up for an
even number. That could serve as your quantity.
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